Balmain and Behbehani Group announced their new event welcoming the Balmain brand ambassador and also Miss Switzerland, Dominique Rinderknecht, on September 21st, 2014 at the TIKTOK showroom, the Avenues Mall.
Tik Tok is the newest addition to Behbehani Group; it is an innovative concept that brings together all the brands that Swiss watch lovers prefer, all in a trendy, non-classic ambiance that transforms its clientele to a world of novelty.
The event commenced with a press gathering where it Balmain Instagram competition was announced encouraging the shoppers and the media to try on the Balmain Beleganza Chrono watch next to Miss Swiss and upload it to their Instagram accounts. 3 competitors with the highest number of likes shall win Balmain watches.
Since 2005, Balmain Watches has enhanced this corporate tradition with its sponsorship of the Miss Switzerland contest. This year’s Miss Swiss is the 24-year-old Dominique Rinderknecht whose blond good looks, bright personality and brighter smile belong to an enthusiastic, sports aficionado.
Miss Switzerland 2013 is striking a Balmain wristwatch called Beleganza Chrono Lady. Like every chronograph, it measures short time spans – up to 30 minutes here – as well as showing the time of the day. But unlike typical chronographs, this design displays a full measure of engaging charm.
Born in the exclusive world of Parisian High Fashion and founded by Pierre Balmain, the noted Haute Couture master, Balmain brings to time longstanding traditions of taste and elegance. Today its distinctively original spirit drives a watch brand backed by a leading Swiss watchmaking group – the source of invaluable technical and marketing advantages benefiting Balmain timepieces.
With over 75 years of expertise in retail, the Behbehani Group owns and manages a series of showrooms and stores exclusively for international watch brands as well as jewelry. These showrooms are located in prestigious malls around Kuwait such as Salhiya, 360, Marina, Souq Sharq, Al Kout, Laila Gallery, Al Hamra Luxury Center and Tiktok (Soku, The Avenues).
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